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PICList Thread
'[PIC]: PIC 6, 8 and 14pin MCU pricing info'
2004\10\20@215420 by Chen Xiao Fan

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Hi all,

Just want to share some pricing info and thoughts about Microchip MCUs.

I've got the quotation for the PIC10Fs based on 10k/year.

PIC10F200T-I/OT                US$0.360
PIC10F202T-I/OT                US$0.430
PIC10F204T-I/OT                US$0.430
PIC10F206T-I/OT                US$0.490

Some other quotations based on 10k/year.
PIC12F675-I/SN                US$0.900
PIC12F629-I/SN                US$0.710
PIC12F683-I/SN                US$0.960
PIC12F635-I/SN                US$0.810

PIC12F509T-I/MS                US$0.690
PIC16F505T-I/ST                US$0.870

PIC16F630T-I/ST                US$0.950
PIC16F676T-I/ST                US$1.070
PIC16F684T-I/ST                US$1.180

The 6-pin 10Fs are very unique device in the market and we are planning to
develop some sensor products based on them. The 8-pin counterpart are right
now too big because of the x14 core (except 12F509 and 16F505) and analog
function blocks. It would be nice Microchip can come out SOT23-8 packaging
as well. They have 0.5um CMOS process now and maybe moving to 0.35um will
solve the problem. All in all, Microchip has the most extensive low pin MCU
portfolios in the market.

The major problem for us with the higher pin-count Microchip MCUs is the
packaging. It would be ideal that Microchip can come out something like
Cygnal 3mmx3mm MLP11 (C8051F300), 4x4 MLP20 (C8051F330). Right now the
smallest packaging 20-pin MCU like PIC16F819 is 6x6 ML QFN28, even larger
than the Atmel's 5mmx5mm QFN32 for their Atmega8. Even for the 14pin MCUs,
Microchip does not have the 4x4 ML QFN version. TSSOP14 is not small.

Another problem with Microchip is the pricing, they used to beat everyone in
terms of pricing. That was why I choose them 4 year back. Now Atmel and even
Freescale start to push the price really low. The problem with Atmel is that
they obsolete their MCUs too fast. The problem with Freescale is that the
current consumption is too high for us. So I will stick to Microchip right
now.

The following quotations are also based on 10k/year.

Freescale 8-pin MCUs
1        MC68HC908QT1CDW        1.5K FLASH W/O ADC        US$0.47
2        MC68HC908QT2CDW        1.5K FLASH W/ADC                US$0.5
3        MC68HC908QT4CDW        4K FLASH WITH ADC                US$0.54
4        MC68HC908QY1CDT        1.5K FLASH W/O ADC        US$0.565
5        MC68HC908QY2CDT        1.5K FLASH W/ADC                US$0.69
6        MC68HC908QY4CDT        4K FLASH W/ADC                US$0.72

Atmel AVR MCUs
1.        AtTiny 2313 QFN32                                        US$0.59
2.        AtTiny 26   QFN32                                        US$0.74
3.        AtMega8        QFN32                                        US$1.09
4.        AtMega48        QFN32                                        US$0.87

Regards,
Xiaofan

R&D Engineer, Opto Sensor Development
Pepperl+Fuchs (Mfg) Pte. Ltd.
http://www.pepperl-fuchs.com
Signals for the world of automation  
____________________________________________

2004\10\21@144156 by Mike Singer

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Xiaofan,

Thank you for the info.
Could you share (if you have) quotation for EM78PXXXX line of 8-bit
microcontrollers by ELAN Microelectronics Corp?

Mike.


> I've got the quotation for the PIC10Fs based on 10k/year.
>
> PIC10F200T-I/OT                 US$0.360
> PIC10F202T-I/OT                 US$0.430
> PIC10F204T-I/OT                 US$0.430
> PIC10F206T-I/OT                 US$0.490
____________________________________________

2004\10\21@154104 by Jan-Erik Soderholm

face picon face
Hi.
When I saw the first post in this thread, I asked
myself, are not this kind of volume quotations more
or less always followed by a non disclosure notice ?

10k of a specific component doesn't have to have the
same price from one time to another. Or from one
customer to another.

Regards,
Jan-Erik.

____________________________________________

2004\10\21@170836 by olin_piclist

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Jan-Erik Soderholm wrote:
> When I saw the first post in this thread, I asked
> myself, are not this kind of volume quotations more
> or less always followed by a non disclosure notice ?

Often, although at such low quantities as 10K it's probably right about at
the line.  I was still surprised to see someone disclose their quotes
though.  Note that I didn't disclose the details of quotes for 100K and 1M
pieces.

> 10k of a specific component doesn't have to have the
> same price from one time to another. Or from one
> customer to another.

That is exactly why they are given under non-disclosure.  They don't want
customers comparing notes.  Personally I think that is a silly business
practice and the prices should just be published, but they have the right to
do what they are doing.


*****************************************************************
Embed Inc, embedded system specialists in Littleton Massachusetts
(978) 742-9014, http://www.embedinc.com
____________________________________________

2004\10\21@182832 by Bob Ammerman

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>> 10k of a specific component doesn't have to have the
>> same price from one time to another. Or from one
>> customer to another.
>
> That is exactly why they are given under non-disclosure.  They don't want
> customers comparing notes.  Personally I think that is a silly business
> practice and the prices should just be published, but they have the right
> to
> do what they are doing.
>

And they do know exactly what they are doing. They are splitting their
market into many fragments (some as some as a single company, or even a
project group within a company) and then maximizing their profit in each
submarket.

(Think airlines who will charge $$$$$ to business travelers who will pay
$$$$$, but only $$ to individuals traveling on their own who can afford to
make reservations well in advance).

Bob Ammerman
RAm Systems

____________________________________________

2004\10\21@183027 by steve

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> When I saw the first post in this thread, I asked
> myself, are not this kind of volume quotations more
> or less always followed by a non disclosure notice ?

Although, 10k is the usual volume for press release pricing. Even if you
don't expect to be buying that number, if you want to compare devices
across manufacturers, a volume price is more useful than say, Digikey
list prices.
I do agree though. Whether stated or not, I tend to regard quotes as
being a private discussion between parties.

Steve.



____________________________________________

2004\10\22@043748 by Alan B. Pearce

face picon face
>> 10k of a specific component doesn't have to have the
>> same price from one time to another. Or from one
>> customer to another.
>
>That is exactly why they are given under non-disclosure.
>They don't want customers comparing notes.  Personally I
>think that is a silly business practice and the prices
>should just be published, but they have the right to
>do what they are doing.

Is this not more of a thing about other manufacturers finding out volume
prices, and thereby getting a feel for the real production cost?

____________________________________________

2004\10\22@145153 by Mike Singer
picon face
Olin Lathrop wrote:
> I was still surprised to see someone disclose their quotes…

Perhaps Mr. Chen Xiao Fan is just trying to help out those who might
think that Digikey's prices are too high. He's got some chips in
stock. Why he offered it (if this is the case) a bit indirectly? He is
working for big trans-continental company, …

Mike.

___________________________________________

2004\10\24@205550 by Chen Xiao Fan

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Hi all,

First I offer sincere apology to Microchip and others who may consider the
information inappropriate. I could have not posted it if only I read through
the remaining 5 pages of fine print of their quotation. I am really sorry
about that. My company is a customer of Microchip and we enjoy the good
working relations with them. My company sells sensors and not the chips. My
intention is just to give a rough guide of the pricing and I thought that
the price itself would vary a lot anyway.

Hope this will end the thread and not put me in trouble.

Regards,
Xiaofan

------------------------------

Date: Fri, 22 Oct 2004 21:51:50 +0300
From: Mike Singer <spam_OUTphystechTakeThisOuTspamgmail.com>
To: "Microcontroller discussion list - Public." <.....piclistKILLspamspam@spam@mit.edu>
Subject: Re: [PIC]: PIC 6, 8 and 14pin MCU pricing info

Olin Lathrop wrote:
> I was still surprised to see someone disclose their quotes.

Perhaps Mr. Chen Xiao Fan is just trying to help out those who might
think that Digikey's prices are too high. He's got some chips in
stock. Why he offered it (if this is the case) a bit indirectly? He is
working for big trans-continental company.

Mike.
____________________________________________

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