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'[OT] a business opportunity ? was:Maxim IC frustra'
2006\08\07@170546 by Gus S Calabrese

face picon face
If Maxim is hell, why doesn't someone step up and buy quantity to  
help out little
developers ?  Gus

On 2006-Aug 07, at 05:05hrs AM, Olin Lathrop wrote:

Anon wrote:
> I don't know why Maxim makes it so difficult for small companies to
> design with their components.

Because they don't care.

> I am developing a new consumer electronics product. Unfortunately,
> I planned to use 4 Maxim chips that are hard to find in small
> quantities (1-40).

With the regular mention of Maxim small order problems here and  
elsewhere,
it's totally amazing to me that anyone would still do this.  This is  
just
plain bad design.


******************************************************************
Embed Inc, Littleton Massachusetts, (978) 742-9014.  #1 PIC
consultant in 2004 program year.  http://www.embedinc.com/products

2006\08\07@174656 by alan smith

picon face
qty of what part?  they have thousands.  Of course they sample nice....guess if everyone on the list requested samples time and time again....someone could store them and keep a running inventory.  BUT....thats ok for one off designs, but not for production.

Gus S Calabrese <spam_OUTgscTakeThisOuTspamomegadogs.com> wrote:  If Maxim is hell, why doesn't someone step up and buy quantity to
help out little
developers ? Gus

On 2006-Aug 07, at 05:05hrs AM, Olin Lathrop wrote:

Anon wrote:
> I don't know why Maxim makes it so difficult for small companies to
> design with their components.

Because they don't care.

> I am developing a new consumer electronics product. Unfortunately,
> I planned to use 4 Maxim chips that are hard to find in small
> quantities (1-40).

With the regular mention of Maxim small order problems here and
elsewhere,
it's totally amazing to me that anyone would still do this. This is
just
plain bad design.


******************************************************************
Embed Inc, Littleton Massachusetts, (978) 742-9014. #1 PIC
consultant in 2004 program year. http://www.embedinc.com/products

2006\08\07@190721 by Vitaliy

flavicon
face
Gus S Calabrese wrote:
> If Maxim is hell, why doesn't someone step up and buy quantity to
> help out little
> developers ?  Gus

Their lead times for *production* quantities of certain parts are 14 weeks,
allegedly because they're converting to RoHS. So it's not just the little
guys. We'll definitely be looking for alternatives for our future designs.

Best regards,

Vitaliy

2006\08\07@190959 by Vitaliy

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face
There's no real business opportunity here. I wouldn't want to go against
Mouser and Digikey, who do in fact stock hundreds of thousands of different
components.

{Original Message removed}

2006\08\07@200830 by David Minkler

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face
This is what distributors do.

Gus S Calabrese wrote:

{Quote hidden}

2006\08\07@214759 by PicDude

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face
I guess since we can't get 10 pcs, then where would we find 1000 pcs?  And if
we have a 10-pc risk due to poor support, then do we want to acquire and be
stuck with a 1000-pc risk?

Cheers,
-Neil.



On Monday 07 August 2006 16:05, Gus S Calabrese wrote:
{Quote hidden}

> -

2006\08\08@100141 by John Ferrell

face picon face
Risk vs Reward...
There are several guys on the list that provide parts in smaller numbers for
us.

John Ferrell    W8CCW
"My Competition is not my enemy"
http://DixieNC.US

{Original Message removed}

2006\08\08@155242 by Herbert Graf

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face
On Mon, 2006-08-07 at 15:05 -0600, Gus S Calabrese wrote:
> If Maxim is hell, why doesn't someone step up and buy quantity to  
> help out little
> developers ?  Gus

Because developers by nature are very low volume.

Only way to make money is to serve MANY developers.

Only way to serve many developers is to stock a LARGE percentage of
Maxim's range of parts (which is ALOT of parts).

That's ALOT of money, all in the hope that enough developers step up to
the plate and actually buy the parts.

Frankly, I don't see it.

Maxim really has been shooting themselves in the foot for many years now
IMHO. They cater to only the big guys, which is fine, until you realize
that every big guy WAS a small guy, and if you piss off today's small
guys, the future big guys won't want to even talk to you. MChip realized
this early on, and now they have quite a few big guys using their parts.
Motorolla realized this a few years ago, and spun off their MCU stuff as
Freescale, which I hear is MUCH more "small guy" friendly then Motorolla
ever was.

Personally, I use Maxim parts in my hobbyist projects because their
sample system is very good, and they do have VERY nice parts. But so far
I haven't been able to recommend a Maxim part in any of my non hobbyist
work, simply because I can't get parts in quantities above 3 with ANY
certainly of time frame. Shame really, but it's their own fault.

TTYL

2006\08\09@032244 by Alan B. Pearce

face picon face
>Of course they sample nice....guess if everyone on the
>list requested samples time and time again

Well, Maxim sorta sample nice. Seems to depend on the part. One colleague
asked for 3 samples of an ordinary sort of part (I2C output expander IIRC)
and got 1 or 2, as they seemed to figure it was cheap enough to go buy if
you needed some.

2006\08\09@034544 by Vitaliy

flavicon
face
Herbert Graf wrote:
[snip]
> Personally, I use Maxim parts in my hobbyist projects because their
> sample system is very good, and they do have VERY nice parts. But so far
> I haven't been able to recommend a Maxim part in any of my non hobbyist
> work, simply because I can't get parts in quantities above 3 with ANY
> certainly of time frame. Shame really, but it's their own fault.

TI seems to have a lot of parts which have the "MAX" prefix, and the ones I
looked at are RoHS compliant and in stock (tens of thousands of units
available from Digikey).

I wonder how it works, did Maxim license those out to TI?

Best regards,

Vitaliy

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