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'[OT] Microsoft to buy Yahoo'
2008\02\01@101339 by Xiaofan Chen

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This has finally come true (not so sure if the deal will go through though).
Microsoft bids $44.6 billion for Yahoo:
http://www.news.com/Microsoft-bids-44.6-billion-for-Yahoo/2100-1014_3-6228705.html?tag=nefd.lede

Personally I am not using Yahoo that much except Yahoo Email
(my personal email). I prefer it to Hotmail and Gmail. Gmail is
anyway under beta. The feature of Gmail is great but it seems not
to have enough bandwidth to deal with the traffic at least from
here (Singapore) so Gmail will pop up an apology from time to time.

So maybe this will not affect the industry by that much. Google
may be the main target of Microsoft. Personally I am not so sure
why Google earns so much money from online ads which to me
is kind of useless. I am really skeptical of the effectiveness of
web based ads.

Xiaofan

2008\02\01@120155 by Tamas Rudnai

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I guess Google makes much more money on AdWords. You have to pay something
like 10-50 cents maybe even more for some words or phrases if someone clicks
on your ad. Just because someone clicked on it! With their statistics, the
more often used words in the search bar the more you have to pay - and as it
is more often used, more often your ad appears on screen therefore more
people clicks on it... higher price + more clicks...clever. By the end, you
as a buyer have to give all your profit to Google. MSN and Yahoo could be
the same, I did not check it out yet.

BTW: As you can see I am using Gmail for more than 3 years now and so far
this is the one I am happy with. Incredible fast compared to others + never
had to delete a single mail since, and currently all of my mails occupies
19% of the allowed space (even though I have loads of videos, pictures and
pdfs - and a nice collection of piclist conversations :-) ).

Tamas




On Feb 1, 2008 3:07 PM, Xiaofan Chen <spam_OUTxiaofancTakeThisOuTspamgmail.com> wrote:

{Quote hidden}

> -

2008\02\01@123624 by sergio masci

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On Fri, 1 Feb 2008, Tamas Rudnai wrote:

> I guess Google makes much more money on AdWords. You have to pay something
> like 10-50 cents maybe even more for some words or phrases if someone clicks
> on your ad. Just because someone clicked on it! With their statistics, the
> more often used words in the search bar the more you have to pay - and as it
> is more often used, more often your ad appears on screen therefore more
> people clicks on it... higher price + more clicks...clever. By the end, you
> as a buyer have to give all your profit to Google.

I've used AdWords and I must say I thought it was good value for money.

You put an upper limit on how much you are prepared to pay for an ad. You
only pay more than your lower limit if your ad is in contention with
someone elses ad. Then it becomes a bit of an auction for the space. The
one who is prepared to pay more gets placed higher up the list. Being
second or third from the top is not such a bad position and it can save
you a lot of money.

You also put a monthly limit on how much you are prepared to spend. If you
reach the limit, the ad gets disabled automatically and you don't incure
anyome costs.

AdWords trys to place your ad according to relevence. If you are
competeing for space with another ad and google determins your ad has more
relevence, then your ad gets the higher position otherwise it's down to
cost.

Also you need to get a certain percentage of click through per month
otherwise the wording in your ad is deemed not very relevent to the words
you are searching for and the ad gets disabled. If you get 2%
clickthrough, that's considered good. So 1000 hits (impressions) a day, 2%
clickthrough @ 10 cents a click = $2 a day = $60 a month for 30,000
targetted impressions. Quite good really.

Regards
Sergio Masci

2008\02\01@164144 by William \Chops\ Westfield

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On Feb 1, 2008, at 7:07 AM, Xiaofan Chen wrote:

> This has finally come true (not so sure if the deal will go through  
> though).
> Microsoft bids $44.6 billion for Yahoo:
>
> Personally I am not using Yahoo that much except Yahoo Email
> (my personal email). I prefer it to Hotmail and Gmail.

I am rather afraid that Microsoft thinks they are buying a web search  
company, and will simply convert all the other services yahoo offers  
to their (nearest) MSN equivalents. (Yuch?)  While I don't use yahoo  
as a search engine much anymore, I use my.yahoo.com as my homepage  
(and like it - I don't think google even has anything similar), and I  
prefer yahoo mail over gmail (I think), and I use yahoo finance,  
yahoo groups, and a yahoo web page (geocities.)  Sigh.

BillW

2008\02\01@210551 by Xiaofan Chen

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On Feb 2, 2008 5:41 AM, William Chops Westfield <.....westfwKILLspamspam@spam@mac.com> wrote:
>
> On Feb 1, 2008, at 7:07 AM, Xiaofan Chen wrote:
>
> > This has finally come true (not so sure if the deal will go through
> > though). Microsoft bids $44.6 billion for Yahoo:
> >
> > Personally I am not using Yahoo that much except Yahoo Email
> > (my personal email). I prefer it to Hotmail and Gmail.
>
> I am rather afraid that Microsoft thinks they are buying a web search
> company, and will simply convert all the other services yahoo offers
> to their (nearest) MSN equivalents. (Yuch?)  While I don't use yahoo
> as a search engine much anymore, I use my.yahoo.com as my homepage
> (and like it - I don't think google even has anything similar), and I
> prefer yahoo mail over gmail (I think), and I use yahoo finance,
> yahoo groups, and a yahoo web page (geocities.)  Sigh.
>

Ah now you mentioned these things and I notice that I do use
Yahoo groups but I just did not use the lousy web interface.
I used to have a Geocity webpage but lost it after Yahoo took
over it.

And I use Yahoo email as my personal email and it seems to
be better than Gmail for that purpose. For mailing list, I use
Gmail and it is not bad except the speed problem (maybe not
a Google problem but the local ISP problem).
Yahoo Finance is also way better than Google Finance.

I use MSN Messenger occasionally. It seems to be the
most often used IM client in this part of the world. Nobody
uses AIM here. My hotmail account is only used to
deal with Microsoft and some junk.

Xiaofan

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